Konnect Daily

Navigating the world of desksides… and whether they’re worth it

Navigating the world of desksides… and whether they’re worth it

When a new product is coming to the market, one of the discussions you should have with your public relations agency is whether or not you should pursue desksides with editors and reporters. Desksides give you the opportunity to meet face-to-face with the media and can be anywhere from five to 15 minutes long. Generally, […]

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To do desksides or not to do desk-sides?

To do desksides or not to do desk-sides?

It is no secret that an integral part of working in a public relations firm is the quality of relationships that the publicists create with their clients, editors, television producers, etc. While emails and product samples are great, there is no comparison to getting some quality face time with the decision makers of the outlet […]

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