Konnect Daily

What Facebook’s New Algorithm Means to Brands

What Facebook’s New Algorithm Means to Brands

Last week, Facebook’s leading voice, Mark Zuckerberg, announced that the Facebook platform would be making some major changes to their algorithm, showing MORE posts/statuses from your friends and LESS from brands. Like any digital agency, we had thousands of questions. What does this mean for our brands? Does this change budgets for ad spends? Are […]

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Tapping into the Social Media Influencer Market

  As Facebook attempts to clamp down on organic reach and a flurry of IPO’s force social media companies to think about their own bottom lines, marketers now seem to be getting cornered into buying more and more ads. In this environment, earned media increasingly starts to seem like a desperate and eventually futile attempt […]

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