Konnect Daily

Tips For Making an Editor Your Bestie

Tips For Making an Editor Your Bestie

Being BFFs with an editor is extremely beneficial to getting top-tier press for your clients. Whether you work in lifestyle, food & beverage or franchise PR, it’s important to form genuine relationships with the people you pitch on a day-to-day basis. On the whole, editors receive hundreds of emails a day from publicists and brands, […]

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A Publicist’s Guide to Stress-Busting

A Publicist’s Guide to Stress-Busting

The month of April marks Stress Awareness Month, meaning it’s a great time to take a step back and recognize what stress is and how we all deal with our individual stressors. The National Institute of Mental Health defines stress as “…how the brain and body respond to any demand. Every type of demand or […]

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How Can Public Relations Help You Grow Your Business?

How Can Public Relations Help You Grow Your Business?

If you’re new to the industry or seeking to hire a public relations firm for the first time, you may not know what you need in order to help your business grow. Public relations is one of the most misunderstood professions out there and as a result, many people are confused about what public relations […]

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Navigating the world of desksides… and whether they’re worth it

Navigating the world of desksides… and whether they’re worth it

When a new product is coming to the market, one of the discussions you should have with your public relations agency is whether or not you should pursue desksides with editors and reporters. Desksides give you the opportunity to meet face-to-face with the media and can be anywhere from five to 15 minutes long. Generally, […]

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Celebrate Autumn with  Konnect’s First Annual Guide to Fall Food Must-Haves

Celebrate Autumn with Konnect’s First Annual Guide to Fall Food Must-Haves

Happy Fall, Y’all! Crunchy leaves, over-sized sweaters and the return of boots are great, but what’s even better? Our client’s super fun, super delicious limited-time offerings! Any food and beverage PR agency knows that a well-made festive treat is the key to product placement success. Don’t believe me? Just click through these killer Konnect stories on People, AOL, […]

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