Konnect Daily

Tips For Making an Editor Your Bestie

Tips For Making an Editor Your Bestie

Being BFFs with an editor is extremely beneficial to getting top-tier press for your clients. Whether you work in lifestyle, food & beverage or franchise PR, it’s important to form genuine relationships with the people you pitch on a day-to-day basis. On the whole, editors receive hundreds of emails a day from publicists and brands, […]

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Keys to Successful Community Relations

Keys to Successful Community Relations

It’s a familiar situation for all of us: You walk into what you could have sworn was a brand new pizza joint or coffee shop in your area, ask the friendly person behind the counter how long they’ve been open and, much to your surprise, they respond with something like “Oh, about 6 months ago.” […]

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3 Ways Brands Are Going Pink This Month

3 Ways Brands Are Going Pink This Month

As you may know, October is National Breast Cancer Awareness Month and if you work in franchise PR or lifestyle PR you see a ton of companies turning pink. Whether it’s Smoothie King’s Pink Warrior smoothie or Otto’s Tacos’ pink tacos – there’s pink everywhere. There are so many way brands can ‘go pink’, but […]

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Cutbacks are Real – How Staff Reductions are Impacting The World of News

Cutbacks are Real – How Staff Reductions are Impacting The World of News

Just a few days ago, word of The New York Daily News‘ massive 50% reduction to their entire staff shook the media industry. While any news of workforce reduction is saddening and alarming, losses in the media market strike a very particular chord. Print media publications are disappearing at a rapid pace and the pool of newsroom editorial staff […]

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Staying Healthy While Getting Things Done

Staying Healthy While Getting Things Done

I thought working in customer service was high stress, but it’s nothing compared to working at a public relations agency. As a publicist, you have to constantly be five steps ahead of your client and work against never ending deadlines, all while managing multiple projects such as generating awareness and RSVPs for a grand opening, establishing […]

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