Konnect Daily Blog

The Power of The Influencer

Working at a social media and PR agency, you get to work with a lot of great influencers. I found this influencer news in the media very interesting and wanted to share! Amazon has decided to take full advantage of the popularity of influencers to create Amazon Drop. Now many companies already use influencers but […]

Read More >

Warning: Illegal string offset 'sizes' in /srv/app/konnectagency-v1/htdocs/wp-content/themes/konnect-pr-2019/index.php on line 16

Warning: Illegal string offset 'blog' in /srv/app/konnectagency-v1/htdocs/wp-content/themes/konnect-pr-2019/index.php on line 16
Finding the Right Influencer for Your Campaign

Finding the Right Influencer for Your Campaign

One of my all-time favorite actors is Benedict Cumberbatch. I absolutely loved him in The Imitation Game — a fantastic film loaded with drama and thrill that was balanced by the vulnerability and warmth Cumberbatch managed into his role as the intellectual oddball, Alan Turing. Another actor I love is Jason Segel for his charisma […]

Read More >

Warning: Illegal string offset 'sizes' in /srv/app/konnectagency-v1/htdocs/wp-content/themes/konnect-pr-2019/index.php on line 16

Warning: Illegal string offset 'blog' in /srv/app/konnectagency-v1/htdocs/wp-content/themes/konnect-pr-2019/index.php on line 16
Influencer Marketing Gone Wrong: Common Mistakes Brands Make and How to Avoid Them

Influencer Marketing Gone Wrong: Common Mistakes Brands Make and How to Avoid Them

When it comes to influencer partnerships, we all know the infamous fails of Fyre Festival, Scott Disick’s Instagram caption, and many more. There are many benefits to partnering with influencers as opposed to traditional marketing but brands tend to make the mistake of forgetting that they should also be approached very differently as well. As […]

Read More >

Warning: Illegal string offset 'sizes' in /srv/app/konnectagency-v1/htdocs/wp-content/themes/konnect-pr-2019/index.php on line 16

Warning: Illegal string offset 'blog' in /srv/app/konnectagency-v1/htdocs/wp-content/themes/konnect-pr-2019/index.php on line 16
How Influencers Impact Brands

How Influencers Impact Brands

Social media has taken a rise over the years and like everything else in marketing, consumers get smarter. However, many businesses have a misconception that influencer programs automatically guarantee them an increase in sales and expect many social media agencies to provide them with these results. Whether it be building a partnership with an influencer […]

Read More >

Warning: Illegal string offset 'sizes' in /srv/app/konnectagency-v1/htdocs/wp-content/themes/konnect-pr-2019/index.php on line 16

Warning: Illegal string offset 'blog' in /srv/app/konnectagency-v1/htdocs/wp-content/themes/konnect-pr-2019/index.php on line 16
The Secret Weapon of Marketing: The Micro-Influencer

The Secret Weapon of Marketing: The Micro-Influencer

The term “influencer” often sparks the image of a celebrity endorsement, à la Nike and Lebron or Smartwater® and Jennifer Aniston. And while A-list celebrities may have large followings, true audience engagement arises from a more intimate setting; enter the Micro-Influencer. The Micro-Influencer is an up-and-coming blogger, instagrammer, or otherwise social media personality with a […]

Read More >