Konnect Daily

April Fools! Wait, was that a good idea? How your brand can decide to get in on the fun

April Fools! Wait, was that a good idea? How your brand can decide to get in on the fun

“Any publicity is good publicity.” Who hasn’t heard this infamous phrase? These well-known words are widely-discussed and even accepted, especially around a certain annual holiday – April Fools. In a post-IHOB world, industry pros may argue today’s consumers and media are suffering stunt-exhaustion. But if your clever prank garners press, isn’t it all worth it? […]

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Three PR Lessons You Can Learn From The FIFA World Cup

Three PR Lessons You Can Learn From The FIFA World Cup

This past week, our public relations agency has been abuzz with the action-packed FIFA World Cup games taking place in Russia. Our Los Angeles publicists are showcasing their pride and excitement for their homeland nations including Germany, Australia, Peru, Portugal, Korea Republic and more. The world’s most anticipated sports competition brings fans from across the […]

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