You could say I dipped a toe in the public relations pool in my previous career, and while that was enough to get me excited about pursuing it fulltime, it couldn’t possibly have prepared me for all the nuances of this fast-paced world. I was in the operations department at Jamba Juice for 7 years, […]
Read More >Sometimes, the answer is: YES! There are steps to be followed, and clients should be advised not to send products to celebrities blindly. More often than not, unwanted products end up on the desk or in the closet of an assistant/publicist/manager, with no result whatsoever. Make sure to reach out first because sometimes a contact […]
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I get overwhelmed easily. As a publicist at a leading Los Angeles Public Relations firm whose food and beverage PR roster consists of several category innovating brands, I tend to have a lot on my plate. So much to do, so many things to tackle, why is it all coming at me at once? I’ve […]
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Are you traveling for your first client meeting? Perhaps your meeting is just 30 minutes away from your office – good for you. This means that you will get to sleep in your own bed at the end of the day. However, many on-boarding trips happen out of state because not all your clients will […]
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From all-kale-all-day to unicorn-colored everything, we’ve seen food trends come and go. Working at a PR and Marketing Agency, we see trends that live long and prosper, and we also see some that have their 5 minutes of fame then flop. It’s not easy to spot the next trend coming our way, but we picked […]
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