Konnect Daily

The Power of The Influencer

Working at a social media and PR agency, you get to work with a lot of great influencers. I found this influencer news in the media very interesting and wanted to share! Amazon has decided to take full advantage of the popularity of influencers to create Amazon Drop. Now many companies already use influencers but […]

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Stay Organized like a PR Professional

While working at a fast-paced public relations agency can look easy and seem glamorous, the reality is that there can be a lot of chaos happening behind-the-scenes. Juggling clients and editors, securing placement opportunities, attending conference calls and in-person meetings, compiling reports, monitoring the news, and maintaining cohesive strategies can be overwhelming. If we’re not […]

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Tips For Making an Editor Your Bestie

Tips For Making an Editor Your Bestie

Being BFFs with an editor is extremely beneficial to getting top-tier press for your clients. Whether you work in lifestyle, food & beverage or franchise PR, it’s important to form genuine relationships with the people you pitch on a day-to-day basis. On the whole, editors receive hundreds of emails a day from publicists and brands, […]

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The Case for Taking Lunch

The Case for Taking Lunch

Let’s face it—our bodies aren’t built to operate like robots (yet) and everyone, whether they admit it or not, has a hard time functioning, much less being productive, for more than 8 hours each day. Sure, there’s that occasional cram session the night before a test or the day spent working around the clock before […]

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A Publicist’s Guide to Stress-Busting

A Publicist’s Guide to Stress-Busting

The month of April marks Stress Awareness Month, meaning it’s a great time to take a step back and recognize what stress is and how we all deal with our individual stressors. The National Institute of Mental Health defines stress as “…how the brain and body respond to any demand. Every type of demand or […]

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