Konnect Daily

April Fools! Wait, was that a good idea? How your brand can decide to get in on the fun

April Fools! Wait, was that a good idea? How your brand can decide to get in on the fun

“Any publicity is good publicity.” Who hasn’t heard this infamous phrase? These well-known words are widely-discussed and even accepted, especially around a certain annual holiday – April Fools. In a post-IHOB world, industry pros may argue today’s consumers and media are suffering stunt-exhaustion. But if your clever prank garners press, isn’t it all worth it? […]

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Lessons in PR from Dear Evan Hansen

Lessons in PR from Dear Evan Hansen

While Dear Evan Hansen has been wildly popular since it made its debut in 2016 (and won the  Tony for Best Musical in 2017), I finally had an opportunity to see the show this past weekend. Going into it, I already loved the music – but was truly blown away by the way it meaningfully […]

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Finding the Right Influencer for Your Campaign

Finding the Right Influencer for Your Campaign

One of my all-time favorite actors is Benedict Cumberbatch. I absolutely loved him in The Imitation Game — a fantastic film loaded with drama and thrill that was balanced by the vulnerability and warmth Cumberbatch managed into his role as the intellectual oddball, Alan Turing. Another actor I love is Jason Segel for his charisma […]

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An Insider’s Guide to Influencer Partnerships in 2019

An Insider’s Guide to Influencer Partnerships in 2019

Here at Konnect Agency, our social media/influencer team runs various types of influencer programs based on our clients’ goals, objectives and budgets. One way we do this is by creating tailored programs and facilitating authentic connections between brands and influencers in a meaningful way across various platforms. Everyone has influence when you think about it […]

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The Importance of Direct Meetings and Why Your Agency Should Make Them A Priority

The Importance of Direct Meetings and Why Your Agency Should Make Them A Priority

At our lifestyle public relations firm, Konnect Agency, we make it a priority to have a direct report or one-on-one meetings with our managers once every two weeks.  It is important to have these regular types of meetings because of the face to face access to your manager, especially for those who are not located […]

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