Konnect Daily

3 Lessons from HBO’s “Veep” for Brands and PR Professionals

Sunday was a day for strong women, and to clarify I don’t mean because it was Mother’s Day. While many have been chatting about Daenerys Targaryen, her dragon and what occurred on the second-to-last episode of “Game of Thrones,” there’s another Emmy-award winning HBO series leading lady that needs to be celebrated and mourned: Selina […]

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Tips For Making an Editor Your Bestie

Tips For Making an Editor Your Bestie

Being BFFs with an editor is extremely beneficial to getting top-tier press for your clients. Whether you work in lifestyle, food & beverage or franchise PR, it’s important to form genuine relationships with the people you pitch on a day-to-day basis. On the whole, editors receive hundreds of emails a day from publicists and brands, […]

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April Fools! Wait, was that a good idea? How your brand can decide to get in on the fun

April Fools! Wait, was that a good idea? How your brand can decide to get in on the fun

“Any publicity is good publicity.” Who hasn’t heard this infamous phrase? These well-known words are widely-discussed and even accepted, especially around a certain annual holiday – April Fools. In a post-IHOB world, industry pros may argue today’s consumers and media are suffering stunt-exhaustion. But if your clever prank garners press, isn’t it all worth it? […]

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Lessons in PR from Dear Evan Hansen

Lessons in PR from Dear Evan Hansen

While Dear Evan Hansen has been wildly popular since it made its debut in 2016 (and won the  Tony for Best Musical in 2017), I finally had an opportunity to see the show this past weekend. Going into it, I already loved the music – but was truly blown away by the way it meaningfully […]

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Finding the Right Influencer for Your Campaign

Finding the Right Influencer for Your Campaign

One of my all-time favorite actors is Benedict Cumberbatch. I absolutely loved him in The Imitation Game — a fantastic film loaded with drama and thrill that was balanced by the vulnerability and warmth Cumberbatch managed into his role as the intellectual oddball, Alan Turing. Another actor I love is Jason Segel for his charisma […]

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