Content is KING! As social media managers, how we deliver content is what makes our work stand out. According to Social Media Today, “images have a strong emotional factor, and emotions have a powerful pull on us. The right picture can bring out strong emotions in us of compassion, joy, disgust, or even hate… An image can convey a wide range of information or it can focus in on a single thought or emotion, and it can cover all of the ground in between handily as well. It just needs to be the right image” and here’s when the challenge starts, because let’s face it, most of us are good with the words but have no design experience once so ever.
Captivating images, now more than ever, are a fundamental part of successful social media engagement, and the presence of images in social media has become more and more prevalent in recent years.
In an ideal world, you have an in-house graphic design team that can help you create images for use in social media, but if you don’t, here’s 5 Photoshop basics every social media manager should know, provided by Brands With Fans:
1. How-to scale and rotate a photo
The “transform” command in Photoshop allows you to scale your image (make larger or smaller) and rotate as needed. This applies to images and text. The main thing to remember with this command is, to maintain proper proportions, hold down the “shift” key. Otherwise your image may become long and stretched out. Utilize the keyboard shortcut for quickest application. Keyboard shortcut: Command+T (Mac) or Ctrl+T (PC)
2. How-to hide a portion of a photo
Clipping Masks are the easiest way to hide an unwanted part of an image, without deleting or permanently changing how it looks. For example: below on the left I have a photo of Melonie on top of our Expert Series image. I want Melonie’s photo to be a square, but it’s currently a rectangle. Rather than delete part of that photo, I create a separate square shape (the actual shape I want her photo to be), put that layer under her photo and then do a Clipping Mask. This then shows just the part of her photo I want visible. I can then re-size her photo if needed, because I didn’t delete any part of it.
To do a clipping mask you can highlight your two layers (shape and photo) and go to Layer – Create Clipping Mask. Or, just position the photo on top of the shape in the layers palette and hold your mouse between the two layers and hold the alt key down. Once the mouse icon changes shape, click to create your mask.
3. Two tools that will beatify your photos
Photoshop’s tools are truly endless, but there are two that are especially helpful, especially if your graphics use actual photos.
Clone Stamp Tool
This tool allows you to replace a part of the image with a small screenshot from another area of a photo. For example: if a face had a slight blemish on it that you didn’t want there, you can in one-click, cover that blemish with clear skin. Choose the tool, then Alt-left click on the area you want to use as the replacement (in the sample below, that would be the sky), then (without holding any buttons down) click on the area you want to cover. Remember to change the size of your brush for proper coverage!
These tools are pretty straightforward. Dodge lightens any area of the photo and burn makes it darker. Like the Clone Stamp, you can change the size of your brush.
4. Use this filter for quick photo touch-ups
If you learn nothing else, learn how to use the Unsharp Mask filter – it automatically re-touches and sharpens your photo. Look under Filter – Sharpen – Unsharp Mask to find this option. There are a few sliders to play around with to adjust your image. For a full explanation on the settings, you can learn more but in general a great starting point is: Amount=85, Radius=1, Threshold=0-3. Play around but be careful and make sure you don’t over-sharpen your image.
5. Properly save files for Web use
Not necessarily a special feature, but definitely one of the important Photoshop basics that social media professionals should understand. When creating images for print, images are created at 300dpi (dots per inch) for high resolution (quality) printing. For the web, there’s no need for that high resolution. Computer screen resolution is 72dpi, so your images can be smaller (both in quality and file size). When you’re ready to save your file for the web, go to File and “Save for Web & Devices.” You’ll be presented with options including jpgs, gifs and more, but the result will be exactly what you need for online viewing. Large files will only slow things down for your viewers.
Let’s get creative!!!