One of my absolute favorite parts about working at a public relations agency is the opportunity for collaboration. I have a team to help me brainstorm, develop strategy, pitch, and overall execute exceptional campaigns for our clients. At Konnect, we have teams across three offices– Los Angeles, New York, and Austin. Having feet on the street across the company is a great asset that allows us to be everywhere all of the time. Our team members in different offices are an extension from one another and we support each other’s initiatives. That being said, in order to have seamless communication and alignment across all offices, there are a few things to keep in mind!
- Be Mindful of Time Differences: The biggest challenge with working with a team across the country is recognizing and remembering that we are not all on the same time. While this can be a major benefit (i.e. Having the New York team begin pitching early), it’s also an area that can cause hiccups if team members are not aware of these differences. For example, in L.A. I may not be on email early in the morning if I have a note sent Eastern Standard Time from New York. Additionally, the New York or Austin team may be at lunch or headed out for the day while I am still at work. When planning team meetings, client calls, and overall account activities, it’s essential to keep in mind how this may impact all team members.
- Play to Your Strengths: There are unique benefits to each office and what the teams have to offer. For example, the Austin team is very connected to food culture that is exploding from the Austin area, the New York team is located in the media hub and has access to meeting many editors face-to-face, and the L.A. team has opportunities tied to the entertainment community including events and more. This is a fantastic strength to have widespread expertise and opportunities for a PR agency and one that teams need to recognize and strategically utilize.
- Rely on Your Local Experts: When I’m planning a New York desk-side tour or event, I will consult my New York team members and ask questions such as where are cool places to go, what are media schedules like, how far is this venue from media office, etc. For events in Austin (ACL, Esca Bona, etc.), our team at the Austin office has a great understanding of the culture and can execute activations, keynotes, etc. to insert our clients into these conversations. While I have visited these cities before, I do not have the insider knowledge that my colleagues do and I rely on them for their insights and expertise from a local perspective, as they do with me for L.A.
Stay connected and your team across offices will be one of your greatest assets. Teamwork makes the dream work!