One of the many joys of living in Austin (other than the incredible food, energetic atmosphere and seeing live music pretty much everywhere you go), is participating in the South by Southwest Conference & Festivals that happens once a year. SXSW, or South by for short, celebrates the convergence of the interactive, film and music industries by holding concerts, exhibitions, pop-ups, panels and networking events that people from all over the world come to. With a focus on film, comedy, technology and music, you are bound to have at least one celebrity sighting (I saw Kirsten Dunst and Jesse Plemons last weekend!). In the craziness of South by, you must be prepared for the lines and be overly organized. Below are a few helpful tips that I used to attend my first South by event this year – don’t worry, there are many more events to come.
SXSW Social Media:
It is a MUST to follow SXSW social media accounts, and I don’t just mean the standard SXSW Twitter or Instagram. There are tons of accounts to follow to keep up with the festival news, which include the best people, venues, blogs, parties, festival rumors, etc. You can find a full list of accounts to follow here.
The Importance of RSVPs:
The best way to do SXSW is to invest in a badge, but not everyone has over $1,000 laying around. If not, no worries – you can still participate in free events by RSVPing to those that seem interesting. It is key to over RSVP to free events, so you have options. Plus, you never know who will show up so keep your phone handy for a Snap or Instagram story opp.
Make A Schedule:
Whether it’s on your phone calendar or written out in a notebook, making a day by day schedule of events you would like to attend organized by time and location makes these so much easier. This way, if you are unable to get into your first-choice event because the line is excruciatingly long, then you have a back up plan!
My First SXSW Event of 2018:
All of the previous steps led me to Fast Company’s Series of speakers, which focused on something that is relevant to everyone in 2018 – technology. The panel of tech experts touched on how large and small organizations adapt to constantly change their workenvironments, leaving tips to get ahead of the change. I found this to be captivating because as a public relations agency, Konnect is always looking for ways to get ahead with technology and are already making strides to do so with Salesforce. One of the key takeaways from the panel was that they stressed the importance of training when incorporating new technology. When you implement an expensive technology to help grow your company, it is crucial that everyone understands how to use it to the best of their ability. One of the speakers made an interesting point by saying that everyone has different ways of learning, so employees should have the option of learning through video tutorials, hands on deck training or any other way that will ensure they use the new tools. Another point made was that when everything is at our fingertips, we must come to a middle ground internally when it comes to technology. Overall, the Konnect publicists are looking forward to putting these tips to use with Salesforce and all future technology.