Learn About Your New Client
It might be only your first meeting with the client but they already expect that you know a little, if not more about their brand. Definitely, do a deep dive into their website. If they are a food brand, you will probably want to know what kind of food they offer and what is unique about them. Did they recently do any activation? Has something recently happened which could affect their business? These are all good things to know before you meet the team as it shows them they made a good decision when they decided to work with your public relations agency. Additionally, if the brand’s name is difficult to pronounce, meet with your team and double check with them the proper way to say the name out loud. Everyone will appreciate the 5 minutes you took to do this.