Even with a rough past from 2004-2007, our very own child star pop princess Miss Britney Spears never seems to leave our interest. Still at the age of 29, Britney Spears still strives to be one of the most renown and talented artists in today’s society. Spears has even been chosen to be on the cover of V Magazine’s Spring issue. It was recently stated on V Magazine’s Spring Issue that Spears’ life as a mother to her two children changed her perspectives on life.
After interning at a LA Public relations agency, the job of a publicist is a prime contributing factor to upholding a celebrities image. A publicist has to constantly keep up with the star’s life, think of new ways to promote the star, and always keep an eye for what the consumer desires. Of course, with the trends and technology of our society constantly changing, it is a hard task to uphold. Hence why I give major gold stars to all Public relations agency.
What also brought this topic to mind was a course I am taking called, “The Communication Revolution, Entertainment, and the Arts” at the University of Southern California, taught by Princeton graduate Professor Jonathan Taplin, known for having a plethora of works in the entertainment business which include, Band Manager, Producer, Investment Advisor, a board member of the Academy Of Motion Picture Arts and Sciences. Taplin’s lectures on topics of consumerism opened my eyes to see that the mass always needs to be appeased to keep the entertainer’s success exponentially growing. It is the publicist’s duty to keep the integrity and positive image of the celebrity and appeal to the wider audience. Because of today’s consumers and constant need of being satisfied with whatever entertainment can provide, a pr agency is what can aid artists such as Britney Spears to stay true to our interests.
Spear’s new album Femme Fatale is set to hit stores March 29, 2011. Good luck Brit!