Since I recently became a Social Media Account Coordinator at Konnect PR, I decided to break down everything I’ve learned so far about social media.
1. Social media is social
If it wasn’t already obvious! Social media is about interacting, not just broadcasting. This means that you should be having conversations with your followers. Ask questions, interact with them, and provide customer service. Constantly blasting promotions will make your social media platforms unattractive.
2. Pick your platform
Not every brand has to be on all social media platforms. It would be nearly impossible to keep up with all of them. Start where your customers are and where it will be most effective in marketing terms.
Here’s an example with two of our clients:
Sky Zone is our most active Vine user. It’s a quick and easy way to market quick action clips of people dunking and jumping. It convinces followers to experience the park themselves. When it comes to Woodhouse Day Spa, Vine wouldn’t make sense because spa experiences are much more private and not meant to be broadcast.
3. It’s a process
When it comes to social media you can’t take shortcuts and expect to see results overnight. Setting up a Facebook or Twitter account and waiting for clients to roll in isn’t going to work. Social media is like an ongoing project, not a short assignment. It takes time and sustained effort as long as the brand is active.
4. Posts should be varied
Posting the same type of content day after day can get a bit boring right? Daily content should be a mixture of images, video, text, shares, and having conversations.
5. It should be a personalized brand experience
A brand experience tailored to our follower interests keeps them engaged. Delivering content like recipes, health tips, quotes, organization tips, anything that reflects the identity of our followers allows them to stay connected with the brand’s social media platforms.
6. Asks followers to contribute
Contributions not only make the community feel like they’re apart of the brand, but it also helps us delegate what type of content they want to see and if they’re enjoying the product. Fan submitted content can enrich the different platforms by providing followers proof that the product is being used and liked by others. For example, followers always fall in love when we post pictures of babies using Nuna’s products on their social media!
7. Doesn’t work on its own
Social media is only a portion of what marketing is as a whole. You must work with other marketing aspects like publicity, advertising, etc.
Social media data helps you understand your followers. You can determine which content is or isn’t working. This is extremely important for measuring success. If you’re putting out content your followers don’t like then don’t expect any new ones!
9. It’s constantly changing
Social media is a quick changing industry. There’s constantly news on how Facebook is changing this or Twitter is now using that. As long as you’re active on social media it will be easy to pick up on these changes.
There’s definitely more ground to cover when it comes to social media, but these 9 tips I’ve learned are applicable to almost any brand!
By: Jade San Angel