Influencer Marketing

Unboxing Success: Our Tips For The Ultimate Mailer

October 28, 2024

Don’t you love it when a new package arrives? Whether it’s a card from grandma or an Amazon purchase that just made its way to your doorstep, getting mail is always an exciting moment. So imagine that feeling times 100 when a brand delivers a mysterious package filled with goodies? That’s the fun of mailers!

Mailers are physical packages or promotional materials that brands send directly to recipients—typically influencers, media, or customers—with the goal of creating buzz. Mailers can be a powerful tool brands use to build relationships, share their story, and engage audiences in memorable ways. Whether you’re sending them to influencers, media personalities, or even potential customers, creating a standout mailer involves a bit of creativity and strategic thinking. Based on our team’s experiences, here are five friendly and practical tips to help you create a mailer that not only impresses but also delivers results.

Tip #1: Ensure The Mailer Is Branded & Curated

When it comes to mailers, the packaging should tell your brand’s story the moment it’s opened. Recipients need to immediately recognize who it’s from and feel that it’s been crafted with care. Limited-edition products or custom packaging are great ways to stand out, creating an experience that’s uniquely yours.

Including value-added items, such as a product that ties back to your brand or theme, can make a big impression. For example, with a project for Milton’s, we added a dish set shaped like their iconic crackers, turning it into a practical yet branded keepsake. Similarly, a mailer we worked on for Miyokos included a sourdough starter, which reflected their commitment to culinary tradition. These extra touches help recipients remember your brand while giving them something meaningful and memorable to share with their audience.

Tip #2: Get Creative with Design and Packaging

Let’s be honest, design matters. Bold, vibrant colors, fun packaging and a little “wow” factor will grab attention the moment the mailer lands on someone’s doorstep. This is your chance to go beyond the usual—think outside the box with unconventional formats or interactive elements like fold-out designs or even textures. People love receiving something that feels special, and adding some tactile elements like embossed logos or foil accents can turn a regular mailer into something they’ll want to show off.

Tip #3: Mailers Are Relationship Builders

If you’re sending mailers to influencers or media personalities, think of them as relationship-builders, not just product promotions. Media personalities appreciate receiving items they can genuinely use and share with their audience in an organic way. Keep in mind that sending a mailer doesn’t guarantee social media coverage, but when you provide recipients with something personal, useful, and aligned with their interests, they’re more likely to share it on their platforms. The key here is making sure the mailer fits into their lifestyle seamlessly, and that’s where personalization plays a huge role.

Tip #4: Personalize Your Mailer for a Lasting Impression

Let’s get personal. Whether it’s a handwritten note, a custom item tied to the recipient’s interests, or simply addressing them by name, adding those little touches can go a long way. Personalization makes the recipient feel valued, not just like another name on a list. Remember, it’s not just about sending cool stuff; it’s about building a connection. Influencers, for example, love receiving items that are thoughtful and useful, and when you tailor the mailer to each person, you increase the chances they’ll want to share it.

Tip #5: Get Your Fans Involved With Social Media Giveaways

Now that your mailers are out in the world, it’s time to take things online. Once influencers and media personalities start showcasing your mailer on social, don’t miss the opportunity to engage your own followers. One way to do this? Host a giveaway! Invite your audience to join in on the fun by offering a chance to win the same mailer. This of course builds excitement while also extending the life of your campaign by inviting fans to get their hands on this exclusive package. Plus, it’s a great way to welcome new followers who’ve discovered you through influencer shoutouts.

Conclusion

By following these tips, you can create mailers that go beyond the typical package delivery and become memorable, engaging experiences that leave a lasting impression. Whether you’re building relationships with influencers or expanding your social reach, a well-crafted mailer can be a game-changer in your marketing strategy.

Insider News & Trends Delivered Fresh To Your Inbox

No junk. Just insider tips and tricks to keep you on top of your game.

Let's Get to Work

In need of a new agency or have a new project and think we’d make a great partner? We’d love to hear more!

Just Looking to Say Hi?
Cool We're into It.

Have a questions about Konnect or just want to hear more about what we do? Drop us a line.

"*" indicates required fields

Looking to
Join
the Krew?

We're a passionate group of like-minded people—some who've grown this thing from the ground up.

"*" indicates required fields

Drop files here or
Max. file size: 300 MB.
    Drop files here or
    Max. file size: 300 MB.