Konnect’s integrated approach as a marketing, public relations, and social media agency makes it a one-stop shop for clients’ branding needs. A talented group of in-house designers and copywriters support these disciplines by creating all the materials necessary for a well-rounded campaign, including in-store signage, direct mailers, and copy for billboards, radio ads, and digital […]
Cause marketing provides a tremendous opportunity for a brand to show its more human side and create a personal connection with consumers. The importance of social responsibility continues to rise in our increasingly connected culture, and the cause or causes a company supports can serve as a key differentiator from its competitors. Konnect serves as […]
A strong social media strategy once represented a new frontier in marketing, but has quickly evolved to become an indispensable part of an effective campaign for most brands. Engaging the target audience in a meaningful way creates powerful ambassadors that can spread awareness and positive sentiment organically within their circles of influence. As a social […]
A thorough understanding of the competitive marketplace is a key component of any marketing strategy. Konnect researches and prepares detailed reports that identify current and potential competitors’ strengths and weaknesses. This thorough analysis guides marketing strategy by calling out threats and highlighting competing brands’ missed opportunities that create openings to grab market share.
Konnect’s team of savvy pros can devise a marketing strategy to help clients get the most out of any special promotion. The team helps clients identify the best marketing channels to reach their target audience and generate awareness of the promotion’s call to action. Konnect can lead the marketing campaign in both planning and execution, […]