Marketing Wiki

Influencer Campaigns

The rise of blogs and social media provides an unprecedented opportunity for celebrities, subject matter experts, and social media stars to play an influential role in guiding public opinion. A marketing strategy designed to distribute content from the right influencers for a targeted audience increases engagement and keeps a brand top of mind. As a Los Angeles public relations and marketing agency, The Konnect team understands the value of influencers and prides itself on identifying the right ones to drive ROI for each client opportunity.