Public Relations Wiki

Message Building

Message Building In order to create noteworthy and effective press Konnect PR emphasizes the importance of message building and works one-on-one with clients to determine what their key messages are, what they should be and how these messages should change and be communicated depending on the topic/pitch. In order to ensure that the entire team, both Konnect PR and the client’s in house workforce, are on the same page, Konnect PR media train’s clients on key messaging so that no matter who is communicating with the media, all a brand’s most important facts and information are being portrayed in the same light, creating an overall greater impact of press placements and the like.