Fogo de Chao Corporate PR:
Background
Founded in 1979 by the Coser brothers, Arri and Jair, Fogo de Chão is a renowned chain of Brazilian steakhouses that adopts the rodízio-style of dining. This culinary hotspot is celebrated for its mastery in Southern Brazilian cuisine, offering patrons a rich selection of churrasco barbecued meats, complemented by a variety of traditional side dishes.
The Challenge
Konnect was tasked with helping change consumer perception of the 45-year-old Fogo de Chão brand. The challenge was to reposition Fogo from a Brazilian Churrascaria to a modern, discovery dining experience.
The Solution
We accomplished this by increasing the volume and cadence of national press and influencer content that specifically highlighted updated messaging and key brand differentiators.
The Proof
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Our Process
Our process is iterative—and it’s never really “done”. While there are many steps that go into a successful campaign, there are a few key steps that we do in the best client partnerships—setting us and you up for success long into the future.
Audit + Gather Requirements
We take a deep dive into first-party data and consumer research to understand your brand and how we can make the biggest impact.
Align on Strategy + Goals
We meet with key stakeholders and align your brand’s business goals to create a clear and actionable path forward.
Launch
We strategically launch each piece of your campaign to ensure we reach your consumer at each phase of the buying cycle.
Track + Learn
We track, measure and report KPIs that matter most, developing a powerful formula to scale and drive future success.
Optimize
Leveraging our own expertise and the use of powerful tools we optimize your campaigns at every touchpoint to drive results.
How We Work
Flexibility
We’re always evaluating and evolving to create solutions that are scaleable and iterative.
Passion
We’re a group of individuals with a fiery desire to do amazing work and to position and drive demand for your brand.
Positivity
We know outlooks drive outcomes, that’s why we always start from a place of yes.
Integrity
We hold ourselves, our clients and our work to the highest standards in execution and decorum.
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