News & Insights

Tips, insights, industry news and happenings from the Konnect krew.

Influencer Marketing

A PR Agency’s Guide to Holiday Gifting Campaigns

July 13, 2022

We know what you’re thinking - it’s July - why are we already talking about the holidays? It seems like the holiday season...

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Public Relations

How a PR Agency Lands Successful Press for the Holiday Season

July 6, 2022

This year, 37% of US shoppers plan to buy holiday gifts earlier to take advantage of sales starting as early as July, according to...

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Analytics

Importance of Setting Up Google Analytics & Goal Tracking On Your Website

June 8, 2022

A Strong Tracking Setup is Key to Understanding Users and Maximizing Conversion So you just launched a new or refreshed...

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Digital

Leverage Your Website to Position Your Brand as a Category Leader

June 8, 2022

First impressions are everything. From first dates, to business partnerships, they often make or break what comes next. In this...

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Social Advertising

Optimize Social Ad Placement by Working with a Paid Social Agency

May 6, 2022

Choosing the right social ad placement is essential for optimal advertising results. You could have the greatest ad of all time,...

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Content Creation

Building Growth-Ready Branding for the Modern World with a Creative Agency

April 13, 2022

But I’ve Got a Logo, So Why Do I Need a Creative Agency to Help with Branding? What technically is a “brand”? Although a...

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Content Creation

How CPG Brands Can Increase Brand Visibility by Working with a Creative Agency

April 13, 2022

The left-brained are people we admire. Color and art come easy to them. They are a word cloud and a mood board personified. They...

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Public Relations

A PR Agency’s 6 Steps to a Successful Product Launch in 2022

March 8, 2022

Once a company decides to launch a new product, the first step is to frame the launch holistically. In today’s digital world,...

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