Camp Galileo Paid Ad Strategy:

Background

Camp Galileo operates in excess of 50 summer camp venues situated across regions including Northern and Southern California, Chicago, Seattle, and Denver, all united in the mission to inspire young minds to envisage and forge a brighter future.

The Challenge

In the post-COVID era, consumer behaviors underwent significant changes, particularly with regard to in-person camps for children. Given that children eventually age out of the camp demographic, there was a diminished pool of returning attendees from pre-COVID seasons. Consequently, Galileo faced the dual challenge of reaching new audiences and reengaging with former campers to maintain a vibrant and dynamic camp community.

The Solution

Konnect’s paid social strategy for Galileo was designed to increase awareness among parents with young children and guide them through the funnel at critical times during the calendar year. Combined with a compelling discounting strategy, we leveraged influencer content and highlighted key message points that differentiated the Galileo from other summer camp options. Through daily, data-driven optimizations, we achieved incremental success month-over-month by revising creative and messaging, reallocating budget, and adapting targeting strategies. We were measured against customer acquisition costs and return-on-ad-spend.

The Proof

•42% under their customer acquisition costs
•Exceeded the return-on-ad-spend goal by 83%
•Paid advertising efforts attributed to 25% of total enrollments

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Our Process

Our process is iterative—and it’s never really “done”. While there are many steps that go into a successful campaign, there are a few key steps that we do in the best client partnerships—setting us and you up for success long into the future.

Audit + Gather Requirements

We take a deep dive into first-party data and consumer research to understand your brand and how we can make the biggest impact.

Align on Strategy + Goals

We meet with key stakeholders and align your brand’s business goals to create a clear and actionable path forward.

Launch

We strategically launch each piece of your campaign to ensure we reach your consumer at each phase of the buying cycle.

Track + Learn

We track, measure and report KPIs that matter most, developing a powerful formula to scale and drive future success.

Optimize

Leveraging our own expertise and the use of powerful tools we optimize your campaigns at every touchpoint to drive results.

How We Work

Flexibility

We’re always evaluating and evolving to create solutions that are scaleable and iterative.

Passion

We’re a group of individuals with a fiery desire to do amazing work and to position and drive demand for your brand.

Positivity

We know outlooks drive outcomes, that’s why we always start from a place of yes.

Integrity

We hold ourselves, our clients and our work to the highest standards in execution and decorum.

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