Noodles and Company Influencer Strategy:

Background

Founded in 1995 by Aaron Kennedy, Noodles & Company stands as a prominent fast-casual restaurant chain, having its headquarters in Broomfield, Colorado. The restaurant takes patrons on a culinary journey by offering a diverse menu that features a variety of international and American noodle dishes, complemented by a selection of soups and salads.

The Challenge

Like many restaurant brands, Noodles and Company was impacted by the COVID-19 pandemic which posed an exceptionally harsh challenge to the restaurant industry. Noodles and Company desired to ramp up aggressively in the post-COVID era.

The Solution

In the critical period following the Covid-19 pandemic, it was essential to bolster brand awareness for Noodles & Co., facilitating a vigorous business ramp-up as the restaurant industry rebounded. To achieve this, we crafted an integrated campaign designed not only to reach a wider audience but also to foster deeper engagement with both new and existing patrons. By seamlessly blending innovative strategies with the brand’s core values, the campaign breathed fresh life into the Noodles & Co. identity, ushering in a revitalized era for the beloved restaurant chain.

The Proof

Konnect secured an exclusive partnership with cult favorite
hot sauce brand TRUFF, elevating reach and consumer perception:

•Amplified brand via celeb partnership
•LTO Collab allowed us to introduce the brand to media and influencers
•360, influencer-heavy campaign drove national awareness through press, social buzz and landing page traffic
•197M+ Media and Influencer Impressions
•45.55% Influencer Ave. Eng. Rate
•28 Articles, 75% Full SOV
•Includes: Yahoo! Finance, Elite Daily, AdAge, ChewBoom, Restaurant Business, + more

Let’s Build Something Big

Our next big thing may be your next big thing.

Our Process

Our process is iterative—and it’s never really “done”. While there are many steps that go into a successful campaign, there are a few key steps that we do in the best client partnerships—setting us and you up for success long into the future.

Audit + Gather Requirements

We take a deep dive into first-party data and consumer research to understand your brand and how we can make the biggest impact.

Align on Strategy + Goals

We meet with key stakeholders and align your brand’s business goals to create a clear and actionable path forward.

Launch

We strategically launch each piece of your campaign to ensure we reach your consumer at each phase of the buying cycle.

Track + Learn

We track, measure and report KPIs that matter most, developing a powerful formula to scale and drive future success.

Optimize

Leveraging our own expertise and the use of powerful tools we optimize your campaigns at every touchpoint to drive results.

How We Work

Flexibility

We’re always evaluating and evolving to create solutions that are scaleable and iterative.

Passion

We’re a group of individuals with a fiery desire to do amazing work and to position and drive demand for your brand.

Positivity

We know outlooks drive outcomes, that’s why we always start from a place of yes.

Integrity

We hold ourselves, our clients and our work to the highest standards in execution and decorum.

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