Noodles and Company Influencer Strategy:
Founded in 1995 by Aaron Kennedy, Noodles & Company stands as a prominent fast-casual restaurant chain, having its headquarters in Broomfield, Colorado. The restaurant takes patrons on a culinary journey by offering a diverse menu that features a variety of international and American noodle dishes, complemented by a selection of soups and salads.
Like many restaurant brands, Noodles and Company was impacted by the COVID-19 pandemic which posed an exceptionally harsh challenge to the restaurant industry. Noodles and Company desired to ramp up aggressively in the post-COVID era.
In the critical period following the Covid-19 pandemic, it was essential to bolster brand awareness for Noodles & Co., facilitating a vigorous business ramp-up as the restaurant industry rebounded. To achieve this, we crafted an integrated campaign designed not only to reach a wider audience but also to foster deeper engagement with both new and existing patrons. By seamlessly blending innovative strategies with the brand’s core values, the campaign breathed fresh life into the Noodles & Co. identity, ushering in a revitalized era for the beloved restaurant chain.
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Our process is iterative—and it’s never really “done”. While there are many steps that go into a successful campaign, there are a few key steps that we do in the best client partnerships—setting us and you up for success long into the future.
Audit + Gather Requirements
We take a deep dive into first-party data and consumer research to understand your brand and how we can make the biggest impact.
Align on Strategy + Goals
We meet with key stakeholders and align your brand’s business goals to create a clear and actionable path forward.
We strategically launch each piece of your campaign to ensure we reach your consumer at each phase of the buying cycle.
Track + Learn
We track, measure and report KPIs that matter most, developing a powerful formula to scale and drive future success.
Leveraging our own expertise and the use of powerful tools we optimize your campaigns at every touchpoint to drive results.
How We Work
We’re always evaluating and evolving to create solutions that are scaleable and iterative.
We’re a group of individuals with a fiery desire to do amazing work and to position and drive demand for your brand.
We know outlooks drive outcomes, that’s why we always start from a place of yes.
We hold ourselves, our clients and our work to the highest standards in execution and decorum.
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