Sola Salons
2024-2025
Sola Salons
Our Work
PR, Social Media, Activation
The Project
Overview
* Konnect was tasked with elevating Sola Salons’ presence and perception among franchise owners and prospects, and Sola Salon’s beauty professional community. To meet this challenge, Konnect implemented targeted PR tactics to amplify consumer awareness and spotlight the brand’s Faces of Sola ambassadors, as well as empowered professionals through high-visibility opportunities, such as backstage participation at Alice + Olivia’s SS25 New York Fashion Week presentation. In addition, Konnect leveraged the brand’s LinkedIn platform to spotlight Sola’s leadership and current franchise owners and position the brand as the prefered choice for franchise ownership.
Conclusions
Final Reflections
To amplify Sola’s reputation as the premier destination for beauty and self-care, Konnect conducted targeted franchise trade, business and consumer-facing media outreach, distributed strategic announcements, and executed high-impact activations across top-tier beauty and lifestyle media. Konnect spotlighted Sola Salon’s key leadership and franchise owners through media features, strategic announcements, bylines, key industry award submissions, and LinkedIn storytelling to highlight the brand’s strong support system and thriving franchise community. Additionally, the achievements and expertise of Sola Salon’s beauty professionals were celebrated through consistent coverage in Tier-A consumer and trade publications, reinforcing the brand’s industry credibility and appeal.
Sola Salons