ZOA Energy Drink 360 Marketing Campaign :
Background
ZOA launched with a powerhouse founding team headed up by Dwayne Johnson, Dany Garcia, Dave Rienzi and John Shulman. Konnect was tasked to launch the brand with a 360 Marketing strategy, including PR, influencer and social strategy.
The Challenge
Zoa introduced a fresh perspective to the saturated energy drink market by incorporating vitamins, amino acids, and natural caffeine. Given the market’s abundance of highly caffeinated products containing artificial caffeine and excessive sugar, the challenge we faced was positioning Zoa as a energy boost with a health and wellness focus.
The Solution
Our strategy aimed to expand our product’s appeal to new demographics through a comprehensive 360-degree campaign activation during the launch. This approach involved conducting interviews with the founding team, creating influencer-generated content, and revamping our social media presence to ensure a vibrant and consistent brand experience across all devices and screen sizes.
The Proof
- Over 200 placements and 8B+ earned media impressions in first year of partnership (CNBC, Forbes, Eat This, Not That!, etc.)
- Konnect led look-and-feel of social profiles, including graphic, motion and photoshoots
- Instagram growth of over 220K+ with a 4%+ engagement rate
- 16,500,000 million potential social impressions from one-month college influencer programming campaign- “Big Can on Campus”
Let’s Build Something Big
Our next big thing may be your next
Our Process
Our process is iterative—and it’s never really “done”. While there are many steps that go into a successful campaign, there are a few key steps that we do in the best client partnerships—setting us and you up for success long into the future.
Audit + Gather Requirements
We take a deep dive into first-party data and consumer research to understand your brand and how we can make the biggest impact.
Align on Strategy + Goals
We meet with key stakeholders and align your brand’s business goals to create a clear and actionable path forward.
Launch
We strategically launch each piece of your campaign to ensure we reach your consumer at each phase of the buying cycle.
Track + Learn
We track, measure and report KPIs that matter most, developing a powerful formula to scale and drive future success.
Optimize
Leveraging our own expertise and the use of powerful tools we optimize your campaigns at every touchpoint to drive results.
How We Work
Flexibility
We’re always evaluating and evolving to create solutions that are scaleable and iterative.
Passion
We’re a group of individuals with a fiery desire to do amazing work and to position and drive demand for your brand.
Positivity
We know outlooks drive outcomes, that’s why we always start from a place of yes.
Integrity
We hold ourselves, our clients and our work to the highest standards in execution and decorum.
Lessons Learned From Planning These Buzz-Worthy Events
Planning a successful event requires careful consideration and...
Read Blog
Insider News & Trends Delivered Fresh To Your Inbox
No junk. Just insider tips and tricks to keep you on top of your game.