REWIND Case Studies

REWIND: Case Study Sky Zone

June 20, 2024


SKY ZONE (2017)


In 2017 to support Sky Zone’s focus on birthday parties, Konnect engaged a popular celebrity parent, Christina Milian, to host her child’s birthday party at a local Sky Zone park. Konnect developed a comprehensive digital and PR strategy, leveraging Milian’s influence to raise awareness of Sky Zone’s birthday party program, coordinating all aspects of the event, including décor, photography, and catering.

Konnect secured traditional media and social media coverage reaching over 35 million consumers and managed the entire partnership, ensuring effective communication and cross-promotion with Sky Zone’s team.

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