When it comes to PR there is no doubt in anyone’s mind that PRINT is one of the top choices for all of our clients. Yes they absolutely adore TV, want radio and are in much need of a constant online presence- but somehow PRINT is still king.
There’s just one teeny weeny little problem- lately print is on its way out. And please do know that I am a major fan of all magazines- and in this office we book LOADS of them as you can see from our previous posts. But the magazine world has a really hard time keeping up with the internet, QR codes, the rapid change in information, etc. And most of all -they have a hard time getting ad money. Even the big brands would rather invest in integration, word-of-mouth campaigns, celeb and show seeding and so on. Ads are not all that they were hyped to be. And with that, magazines have less and less of a budget.
The sad news is that you really can’t put out a magazine that respects itself with little to no budget – so then you end up closing shop, and moving business online.
That’s what US World & News Report decided to do today. Check out the below announcement from the New York Post
Just last month, another magazine, this time in the trade category announced its move to a digital edition only: National Jeweler.
Check out post here
In September, Paste Magazine announced with sadness that they will cease publication
And the list could go on. In the last year and a half we have seen Gourmet close its doors, Modern Bride and Domino (I was in their office having a desk side when the editor in chief announced its closure- CRAZY) as well as lesser known publications like Vibe, PC Zone and House & Garden. Sad news!
So what is there to do? Refocus the way we do PR? Start thinking of even more creative ways of pitching clients for the remaining publications (which are harder and harder to get)?
Honestly- we’re trying to figure it out. In the mean time- we’re looking forward to see what else is coming our way.