Okay so today in my list of tasks I was trying to find appropriate people to be a spokeperson for one of our clients. In doing so it really got me thinking about the book “The Tipping Point” by Malcom Gladwell. If you haven’t read it you NEED to. Not just that, but also his other books “Blink” and “Outliers.” Anway, the book talks about what makes a person or a product the hot new “it” thing. What makes something tip and become irresistable and then again at some point tip back into the realm of things forgotten.
I thought about this because in my search I came across several celebrities names. Some that are in the spotlight like crazy right now, then others that have been forgotten as their careers have faded. It then got me thinking about how to tip our clients products and further more how to “tip” the PR firm. Possibly even how to just simply tip myself! I’m graduating in April and I’m going to need a job. If I can put some of the tip and tricks into practice while here at Konnect PR…. just maybe I can get myself the perfect first job.
Til then, I’m here and I’m loving it!