At a PR agency in Los Angeles one of the last things you might imagine is the buzz around the office about one of the biggest weekends in sports. This Sunday, the NFL will host Super Bowl XLV at the new (and opulent) Dallas Cowboy Stadium. It’s going to be a legendary match-up between two classic NFL teams, The Pittsburg Steelers and The Green Bay Packers. I am partial to my alma mater so I am rooting for the Steelers and Big Ben to win this one (black and yellow).
Just this week, it was announced that Usher will also be helping out The Black Eyed Peas during the halftime show. I am so glad that the FCC and everyone else has finally forgiven Justin Timberlake and Janet Jackson for their “wardrobe malfunction” in 2004. Now we can get back to some exciting performances for the big game.
One of the things that people always seem to be talking about isn’t just the game, but the commercials. Companies spend millions of dollars on this one huge event to premier their products, and for good reason. Each year over 100 million people watch the Super Bowl. That’s right, 100 million people! At a pr agency, we always look out for things that pique our interest and provide innovative ways to represent our clients. Commercials are a great way to get new ideas, and what better place to do it than The Super Bowl. I have seen a million compilations of commercials online in the past few weeks, and it reminds me of one of my favorite commercials featuring a pop princess at the peak of her career…
If you are looking for one of your favorites for this year, you can stop your search right here. It is simply titled, The Force and features probably the coolest kid in the world dressed as Darth Vader (accompanied by the legendary John William’s score from Star Wars) using The Force on everything in his path. Fantastic! Take a look.
I am pumped about the commercials for this year’s event, and for the food too. I’m making tacos!