Last Sunday, like any other public relations specialist or communications student, I did not sit cross legged right in front of the television, screaming at the players with my respective team Jersey on; however, if I was one of those, it would have been a Steelers jersey. Instead I sat back on the couch, zoning out during the game and tuning intently into the commercials. It seemed that more so than ever, Superbowl XLV commercials were truly going for the “wow factor”.
My jaw dropped in awe at the Xperia PSP phone commercial (not only can we tweet, email, facebook and now cash checks from our phones, but we can also play video games); however, my jaw dropped in disapproval at the Groupon commercial that exploits and disregards the severity of the situation in Tibet. If you didn’t catch it on Sunday, check it out.
Sure enough Monday morning headlines were filled with the comments of disgruntled American and Chinese citizens. There is talk of Groupon permanently damaging their chance of entering the Asian market.
In most cases, Superbowl commercials create great press for companies and brands. Although in Public Relations we say that “there’s no such thing as bad press,” I think this scenario challenges this long standing motto.
We’ll see what happens!