At at two day conference, Disney execs announced they will begin a trial video on demand service. This is the heels of DVD sales continuing to slump, as well as the increase in streaming programs, such as Netflix, and dirt cheap video rentals like Redbox (The New York Post, Disney to test premium VOD). The VOD will allow viewers to watch the latest Disney movies from the comfort of their own homes much sooner than traditional DVD releases (no doubt with a fee associated).
In an age of immediacy and nowism, movie watchers want to see the latest movies sooner, cheaper and more conveniently than ever. If you can get your news on your cell phone and your music on a iPod, why not get my movies directly through the TV with just a click of a button? In addition to an influx of film piracy via online and the sale of unauthorized “bootleg” movies, the film industry has got to make strides to making movies available faster. The times of going to the movies as an affordable pastime is gone with the 1930s and 1940s; nowadays, specifically in LA, ticket sales run from $10-$25, not to mention a bucket of popcorn, a drink and candy can rack up to an additional $20; and that’s just for ONE PERSON!!
When is the industry going to learn: STREAMING IS THE FUTURE! Everything is wireless now: phones, computers, internet. Why would I ever want to take the time to drive all the way to Blockbuster, buy a DVD, drive all the way back to my house, just so I can forget to turn the movie back in by the deadline and incur an additional late fee (case in point: Blockbuster filing for bankruptcy)?!
Streaming Netfilx through my blu-ray is the best thing that ever happened to me. Working at a busy LA PR agency, I do not have the time nor the energy to go the extra mile just to watch a movie. Every night, before I go to sleep, I turn on my Netflix and let it play. I understand there is a lot of bureaucracy and money involved, but theaters are going to have to learn that in order for the studios to maintain their own funds and popularity, the windowing involved in film distribution may change to be as quickly as within a week of initial launch.
Almost all industries are having to learn to innovate, to change or they will become obsolete. Will the movie business become more pliable and change with the times or be forgotten and outdated?