The London Olympics are more than 500 days away and the latest publicity push has begun.
The logo was introduced in 2007; however, there was recent attention to the logo when Iran threatened to boycott because they believed it resembled the word “Zion.” There is more on that story in this USA Today article.
The pr agency behind the London Olympics has launched a new feature on its site that aims to bring people in through being interactive and customizable. People seem to love interacting with sites, whether its playing sponsored games, pasting you and your family’s head on dancing elves or sending greeting cards with talking chimps.
The 2012 Olympics team has created a feature on its site that allows people to personalize a mascot. The 2012 mascot is a funny looking, one-eyed monstor-ish thing called “Wenlock” and the Special Olympic mascot is “Mandeville.” The new feature allows you to make it a color, give it hair, clothes and an Olympic sport related accessory.
Then there is the option to show your friends what you’ve created on Facebook and Twitter.
Companies aim to have consumers associate personally with a brand and the Olympics are no different. People have to want to watch, discuss the games and buy products. As an LA Publicist, I know the impact actual interaction can have on a client’s success. Getting people to taste, attend or try a client’s product or service is vital in seeing a return on investment, having a new customer and ultimately being successful.
Try making your own 2012 Olympic mascot here! Check mine out below!
Shelby (with Mandeville and Wenlock)