Working at a public relations agency, you learn the fundamentals of the perfect PR campaign. Now more than ever, cause-related marketing is becoming a huge component of public relations, whether it be for a specific social cause, charity or relief effort. Given the disastrous earthquake devastation faced in Japan earlier this month, it is nice to see Hollywood celebrities accepting the mantle and taking part in efforts to raise funds for the earthquake victims.
As Racine mentioned in an earlier post, stars like Lady Gaga, Charlie Sheen and Blink-182 are all doing their best to promote donations as well as launching their own PR campaigns to help out those in Japan.
Aside from Lady Gaga’s contribution, rock bands Blink-182 and Linkin Park also did their own forms of philanthropy, both designing Japan t-shirts to sell to their fans as well.
Just how organizations have the expectation to practice good Corporate Social Responsibility (CSR), I think it is important for celebrities to do their parts in helping with relief efforts—not specifically for publicity reasons, but for the sole purpose of doing good. As revered public figures, celebrities have huge platforms to get people to participate in activities that can help benefit the world.