The tragedy in Japan that keeps making headlines, has left many of us in the US wondering what we can do to help. The American Red Cross has significantly lowered the barrier of entry for charitable donations and Living Social took it one step further. There have been options for donations such as online donations forms, texting a donation and now, there is an opportunity waiting right there in your inbox. That is if you subscribe to LivingSocial.
The number two daily deal site, second to Groupon, send me and its millions of subscribers a call to action yesterday. If you donate $5 to the American Red Cross, LivingSocial will double it making it a $10 donation to the Japan Earthquake and Pacific Tsunami fund. Since LivingSocial already has my credit card information stored, it was literally a few clicks and done, I had done just a little to help.
Working at a pr agency, we are always trying to figure out new ways to reach people and often suggest our clients use sites such as LivingSocial since they have such a broad reach and apparently are able to make such a significant difference.
This was one option, but there are many options out there that allow people to help through social media. An innovative one was done by online clothing store, Threadless. They crowdsourced for a t-shirt design that they would produce and then sell to benefit the American Red Cross.
Perhaps you’re an avid Twitter user and enjoy Tweet-ups, so why not do one for the cause? TweetDrive has created #TweetDrive4Japan is organizing a series of meet ups in which ticket sales will go to benefit Save the Children’s emergency relief fund in Japan.
Are you going to use social media to donate to help those in Japan who have suffered great tragedy and the efforts to help them in the healing process?