In addition to yesterday, May 8th, being Mother’s Day, it also marked the end of a couple chapters in Los Angeles sports history. Down 3-0 in a series of 7 games, our Los Angeles Lakers (back to back champions) were swept by the Mavericks in the playoffs, a series that also marks the end of renowned coach Phil Jackson’s career. While this is definitely a sad sight for Anegelnos like myself, you may be asking yourself what in the world this has to do with PR or this blog… let me explain.
In basketball, just like in PR, you have a team. While in basketball there are point guards and forwards, in PR there are Account Executives, Senior Account Executives, CEO’s, etc. While the tasks and duties of each of these positions might be entirely different, one thing remains the same – teams have to work together in order to succeed. This was something that was obviously lacking from the Lakers team for the past series. In both LA public relations and LA basketball there has to be several components in place in order for the team to create a good synergy that will lead to victory. These components include trust, a shared vision, goals, discipline, organization, and (of course) talent and skill. According to the OC Register Lakers Blog part of the reason why the team was doing so poorly was that Pau Gasol was hurt and upset because he was dumped by his fiance after some advice and prodding by teammate Kobe Bryant’s wife. In short, animosity amongst team members leads to failure. This is an accepted truth in both sports and in PR.
A big mistake that publicists often make is thinking that their job is one that can be done alone. While, yes, any public relations executive may work on their own clients and yes, the day to day activities of a PR firm may differ from person to person, the team of people who you have supporting and surrounding you are just as vital to your success.
With all that said, I am happy to call my Konnect PR associates my teammates. We have yet to break up any marriages, and we work day in and day out supportive of one another and with a shared vision for success. One of the most important aspects of any kind of winning team, if you don’t want to take my advice just ask the Lakers… I’m sure they have some time to spare nowadays.