In today’s day and age, personal branding through social media is beyond important, especially working in the Public Relations field. How you portray yourself through personal branding can have an immediate impact on your professional persona. By strategically managing your social media the way big businesses do, you can achieve branding results. Successful personal branding is key to ensure your professional goals are met, whether they are to network, find a job or impress a new love interest. Personal branding through social media focuses on the big four: Facebook, Twitter, Linkedin and Instagram.
Facebook: This is your home. Where personal can meet professional. Your friends and family come over most of the time to visit. But every once in a while, you invite your boss or co-workers over for dinner so you have to keep your home in tip top shape when they make that rare visit. Being careful in what you share on your newsfeed and in pictures is very important in your Facebook branding strategy.
Twitter: This is your mode of transportation. You can deliver and link all your social networks onto your Twitter account. The main purpose of this social media outlet in personal branding is to leverage all of your other social media platforms.
LinkedIn: This is your work station. Everything on your LinkedIn should be strictly professional. Here, you can expand your network by meeting other professionals while showcasing all of your achievements.
Instagram: This is your photo album. You can visually represent yourself and your brand with this social media outlet. Like Facebook, your photo album is usually shared with friends and family. But as your boss or co-workers are chatting in the living room after you have invited them over for dinner, they may want to take a look at that photo album.
Social media as a personal branding tool in the business world is undeniably important. You will be searched by potential employers, teachers and even dates. Successful personal branding requires continuous upkeep, but the results are priceless. After all, you are investing in the person you are guaranteed to live with your entire life: you.