At this PR Agency, it’s not all about pitching. It’s about developing, maintaining and nurturing key media relationships – that’s the real formula for PR success. Forming crucial media relationships can not only make life easier for you as a PR professional, but it’s a great way to bounce ideas back and forth on what works and doesn’t work.
Here are just a few ways (we can’t give away all our secrets!) this Los Angeles PR Agency maintains the relationships with our media contacts, many of which we would consider our friends:
- Check In
- It’s not always about sending a story idea. Often, I will just check in with contacts to see how things are going, what they’re working on, any fun plans they have going on etc. It’s more about being a resource – not a nuisance.
- Follow Them On Social Media AND Engage
- For example, I noticed one of my favorite media contacts was in San Diego (where I went to school) and being the foodie I am, I emailed her a couple of my own favorite hotspots/restaurants/bars for her to check out. Turns out, she LOVED one of the bars I recommended and now she asks me for recommendations whenever she’s in Southern California!
- Let Them Know You Care
- One of my all-time favorite contacts was moving to a new house and you all know how that goes, it’s exhausting. Since I love her so much and love and highly value working with her, I sent a quick note with some goodies and treats. Here’s what she shared on Twitter:
- Media Professionals Are People Too!
- GASP! Yes, like us, media professionals have lives outside of their notepads/laptops/recorders too. It’s always a nice touch to be able to connect with them in a way that’s not about business. When following up with a contact, I learned that she was pregnant and would be taking a maternity leave for an extended period of time. At that point, the pitch became irrelevant – this was a special time for her! And since we work with so many fantastic baby/kids brands, we prepared a special care package to welcome her new joy into the world. No expectations, just love. A couple months later, I received a hand-written note gushing about how much her kids loved the products and how much she appreciated the thoughtfulness. Bonus, she sent over pictures of the new addition to her family – SO CUTE!
Forging awesome media relationships is a two-way street! You’ve got to give a lot of love to feel the love. In the end, the results are invaluable.
Cheers to creating lasting relationships!
Your Fatty Foodie Forever,