Freedom of speech only goes so far in the PR world. There are certain words that every PR Agency has been guilty of using at some point that scream B.S. to both journalists and clients… it’s time to chuck these ‘bad words’ into the recycling bin for good!
PR Daily recently did a great piece listing the top 30 words that need to be nixed from every publicist’s vocabulary, and I wanted to share a few of my favorites:
- Utilize – Just say “used”. This isn’t the SATs.
- Implement – This one is tough because we all use it all the time and there isn’t a great replacement for it. My advice: Just limit your usage of this ‘bad word’, no need to give it up for good.
- Leverage – I probably use this one five times a day! Similar to ‘utilize’ this one can easily be replaced by simpler words that get to the point quickly.
- Synergy – This one just sounds corny and has been used to death.
- Dialogue – Typical ‘business speak’. There are a lot of ways around using this one, like replacing it with “conversation”.
And this list isn’t just for publicists, these rules apply to any professional that wants to be respected, trusted, and liked. Make it your New Year’s Resolution to quit these vocabulary faux pas for good. Learn more here: http://www.prdaily.com/Main/Articles/17849.aspx