Taylor Swift has taken the world by storm with her catchy, well-written tunes, racking in 248 awards from her 537 nominations throughout her lifetime. Not only is she a talented mega-popstar, but also a superb businesswomen and marketing maven, making all the right moves to propel her career and image. From understanding her audience to staying true to herself, here are five things we could all learn from Swift to build a stronger brand.
1. Understand your target audience
Although this seems like a knowledgeable fact, most businesses miss the mark. Swift understands that a vast majority of her fans are millennials and are consumed by social media. Therefore, she utilizes her social media platforms like Tumblr to connect with her fans on a deeper level. She understands who her fans are and what their likes and dislikes are and plays off of this. Establishing puns and inside jokes with “Swifties” via social media creates a pertinent connection to develop an even stronger fan base. If brands understood their audience like Swift does, they’d draw in a larger dedicated group of supporters.
2. Be relatable and amiable
Once you’ve understood your audience, it’s important to be relatable and approachable. Relating to fans on a personal level by being friendly and kind, sets you apart from other companies. This goes hand and hand with customer service. Recognizing customers and fans as important marks brands as relevant and sympathetic, which makes people want to support them.
3. Express gratitude
Swift is full of surprises and always outdoing herself while expressing gratitude to her fans. In the world of PR, we strive to create ideas and tactics that produce lasting memories for customers and the public that generate buzz for clients. For example, Swift invited her fans into her own home for listening sessions of her new 1989 album and even mailed customized gifts to numerous fans out of the goodness of her heart and displayed this to the world via video. The highlight video went viral which coined new fans and reinforced the love of oldenthusiasts. Brands can do the same by being imaginative and thoughtful, warranting that actions of thankfulness align with their mission and vision. Fans love being appreciated, especially when it’s paired with the element of surprise!
4. Stay true to yourself
Swift has become so successful because she’s not fearful of being vulnerable, which makes her likeable and real. Developing your brand to be genuine and affable will only make people fall in love with what you offer because of its authenticity. People are more likely to be a devotee of something when it’s amicable and not egocentric. Staying true to the brand’s purpose and beliefs will help others believe in their product.
5. Be innovative
Steering away from county, Taylor Swift broke the rules with her 1989 album, stepping fully into the world of Pop. This sparkly album is unique from mainstream pop music and she has set herself apart. By thinking outside of the box like Swift has, businesses can make an impactful impression by not following the status quo and challenging all boundaries. Being different and inventive is crucial not only in the music-making business but also in all aspects of the world.
Like Taylor Swift says, “No matter what happens in life, be good to people. Being good to people is a wonderful legacy to leave behind.” Customers are always the number one priority, right?