As public relations professionals we are often expected to be outgoing and gregarious, which makes sense. A major part of our job is networking and client services, both of which require impeccable communication skills coupled with sparkling personalities. This is where we find a huge misconception: that introverts, unlike extroverts, are poor communicators. By definition, extroverts are concerned primarily with the physical and social environment, drawing motivation by excitement and making a good impression. Introverts, on the other hand, are motivated by moments of reflection and stillness. In public relations, both personalities can thrive in their own right. Here are a few reasons that introverts belong in PR:
1. They stay calm:
Introverts demonstrate a more reserved demeanor that, to an outsider’s perspective, appears calm and collected. Introverts can calmly diffuse a moment of stress without being outwardly overwhelmed, boosting confidence from their team and clients.
2. They communicate strategically:
While introverts may not communicate as frequently or as much as an extrovert, they are strategic in their conversations. Introverts tend to think hard before they speak to make sure their message is clear and concise.
3. They are good listeners:
Introverts are typically excellent listeners in a professional setting. Whether it be a casual lunch with a colleague, an internal meeting, chatting with a reporter, or speaking with a client, people will feel heard and understood with an introvert.
4. They are self-aware:
According to Carl Jung, introverts are inward-thinking people with the acute ability to be self-reflective. In a professional setting this means introverts are able to admit their weaknesses and delegate tasks effectively, making them excellent team players and leaders.
5. They have great focus and concentration:
In an agency setting, public relations professionals can often juggle several clients all at once. Because of introverts’ ability to think more than they speak, they are able to concentrate on each task at hand while juggling a long list of tasks.