Monday was National Jerky Day and KRAVE introduced two new flavors: Honey Habanero Chicken Jerky and Pink Peppercorn Beef Jerky. Just a few days later, KRAVE Jerky held an event with Team KRAVE member Michael Phelps to highlight the launch of the two new flavors. Phelps retired after the 2016 Summer Olympics, he still maintains an active lifestyle and in his free time, focuses on various charitable activities, spends time with his family and leisurely cooks and golfs – a lot.
With this in mind, KRAVE Jerky hosted an intimate golf event at Chelsea Piers in New York with Phelps as the host and media had the opportunity to practice their swing, enjoy KRAVE inspired breakfast bites, taste the new flavors and mingle. Phelp’s love for golf and busy travel schedule were the main topics of conversation, as he talked about how he incorporates the new Honey Habanero Chicken (his new favorite flavor) into his days. KRAVE is an integral part of his ongoing commitment to a health and fitness regimen.
The event, although very exclusive and intimate, was successful as media attended the closed opportunity and spent the morning golfing with Phelps. They loved chatting with Phelps and realizing that he is just a normal guy having a fun time in retirement enjoying golf, travel and his time with family–they even referred to Phelps as a “cool dad.”
Congratulations to Team KRAVE for hosting such a great event! It was definitely memorable to see attendees get excited to meet Phelps in person and get excited to take one-on-one photos.