As everyone in the Konnect Agency office knows, I am SUPER passionate about working in social media. I love talking about it, I love strategically planning for it, and I love teaching it. Last week I had the immense honor of sharing my social media knowledge and expertise with the franchisees at the British Swim School Conference in Seattle, Washington. While at this conference I noticed a few things about how brands view social media as it pertains to their marketing strategy.
- People now understand the power of social media platforms! If you would have asked a crowd of franchisees 5-10 years ago at any given company, half of them would say they didn’t know what social media marketing was and the other half would say they knew, but had no intentions of utilizing it in their business strategies. This was NOT the case at this conference; I spoke in front of a crowd of people who not only knew what social media marketing was, but they were extremely engaged with the ideas I had for them to implement it into their business plans. This was tremendously gratifying for me to witness, as someone who has now worked at Konnect Agency in digital marketing for almost three years. I am pleased that the conversation is changing from skepticism to excitement towards learning the best ways to use these tools for business growth.
- Education is key! The best thing we can do as social media experts is to educate both our teams and our clients. This is an ever-changing industry that we are a part of, so the best way to combat the constant changes in our industry to educate everyone on new trends, best practices, and provide recommendations for implementing successful campaigns.
- Last but not least…. Brands and businesses are willing to put the necessary marketing budgets into these programs. This is key when developing successful social and digital campaigns across social media. As each platform becomes more and more saturated with brands, organic visibility becomes harder to obtain. In order for brands to be successful and garner the desired reach and engagement on social platforms, they must have the proper budgets to do so. I’ve noticed that more and more brands are willing to allocate funds towards social media strategy rather than strictly pursuing organic coverage and the results have been extremely positive.
I loved being a part of the British Swim School conference and having the opportunity to share my insights with others. At our social media agency we take pride in our day-to-day work, but using my experiences to inspire others as they refine their social media strategy was uniquely gratifying.