When I was in 7th grade I had no clue I would grow up to work in the world of digital marketing. There was no Facebook, no Instagram, no Twitter and definitely no Snapchat. My job was literally not even thought of yet when I was growing up, which to be honest, I think is pretty cool! To think that there are new careers and new technologies that will someday become part of people’s everyday life and/or careers.
Yesterday I had the opportunity to speak in front of a large group of 7th graders and tell them all about my passion, social media marketing. I told them about Konnect Agency and the various digital client accounts I work on, such as: Sky Zone Trampoline Park, KRAVE Jerky, Flow Alkaline Spring Water, and Overland Dog Gear. I explained the day-to-day tasks of a person who works for a digital media agency. From content creation, influencer partnerships, branded campaigns and digital advertising, the world of social media is so much more than what meets the eye. I explained to them the current climate of influencer marketing across the various platforms. I took a survey of hands to find out how many of them followed an influencer on one or more platform (about 60% of them did). I educated them on the process and benefits of having brands partner with digital content creators and influencers to spread brand awareness to their targeted markets via strategic campaigns. We talked about their favorite platforms and platform features that they use on a daily basis (which for Gen Z is widely considered to be the Instagram and Snapchat platforms). We talked about the type of schooling that is required for a career in the digital industry as well as the type of internships they might consider in the future.
Since social media is something they are all familiar with (even at the young age of 12/13), and they already use the various platforms in their day-to-day lives, they found my job to be both relatable and relevant. As this next generation begins to hit the workforce, it will be interesting to see how their experience with technology at such a young age will impact how their careers and work performance. We are still at the beginning of discovering the marketing capabilities and power of these new technologies, so really, the best is yet to come!