Soul Cycle, Taylor Swift, pets and Bravo – these are a few of our favorite things here at this Los Angeles Public Relations agency (sung in the tune of My Favorite Things from the iconic The Sound of Music.). One can walk into our lunch room or overhear conversations about one (or all) of these things on any given day. I take great pride in being Konnect’s Bravo Aficionado. To me, there is nothing more relaxing than coming home after a busy day at work, plopping on the couch and watching the drama for 50+ year old women unfold. For many, this is a guilty pleasure – but not me. I have no shame, and it’s just… a pleasure.
From Beverly Hills to Orange County, New Jersey, Dallas, Atlanta, New York, Potomac and more, the Real Housewives franchise gives viewers a look into the lives of some of the country’s most wealthy (and insane) women. While every season features ridiculous drama and middle-aged women screaming at each other, it is so much deeper than that. Since the first episode of Real Housewives of Orange County aired in 2006, the ladies of Bravo have overcome a lot of hardship ranging from business and financial struggles, deaths of loved ones, divorce and more. Through all of it, the women always push through, persevere and come out on top. As any true Bravo enthusiast knows, following the lives of America’s leading ladies is not only entertaining – but strangely inspiring as well.
There is a lot that PR professionals can learn from the Real Housewives and some of their best quotes and taglines. If you don’t believe me, see below:
“The Most Interesting People Make the Best Headlines.” – Countess Luann De Lesseps (New York)
Most of us know that Countess Luann’s tagline this season stems from her arrest in late 2017. Any great publicist knows that to book a great feature for your client –they need to have an interesting and timely story to tell.
“I’m Not the Sharpest Tool in the Shed, but I’m Pretty.” – Kristen Taekman (New York)
Ok… Once we get past how crazy this sounds, there is something to be said. It is important to know your strengths and weaknesses – and how to utilize them effectively to be the best you can be at your job. Here at Konnect, we’ve all taken the Clifton StrengthsFinder assessment and use the results daily. They play a tremendous role in the way build our account teams to ensure success.
Í Don’t Have to Buy It… Cause I Already Own it!” –Lisa Rinna (Beverly Hills)
In previous seasons of the Real Housewives of Beverly Hills, Lisa Rinna has been known for ‘stirring the pot’ and not owning up to it. Working at any public relations firm (and in any career, really), you will always make mistakes – and that’s ok! It is a part of learning and growing. When you make a mistake (no matter how big or small), in the words of the ever-brilliant Rinna, it’s ok to fall on your sword and ask for help– just “own it!”
“Having the Best Isn’t Important to Me, but Being my Best is.” –Teddi Mellencamp (Beverly Hills)
As this season’s newcomer on the Real Housewives of Beverly Hills, Teddi Mellencamp, an Accountability Coach, has made a splash – in the best way possible. If there is one thing we can all learn from her is that it’s incredibly important that we work hard and put our best foot forward every day for our clients and teams – as well as ourselves.
“Diarrhea of the Mouth is not a real Ailment.” – Bethenny Frankel (New York)
Any true Bravo fan knows that Bethenny said this during one of her season 3 confessionals in relation to Ramona Singer needing to take responsibility for having a Pinot Grigio (or 4) too many. In public relations, it is critical that we think before we speak — Whether we are advising a client on strategy, answering a question or speaking with the media. We want to give the most thoughtful & meaningful input possible. That said, it’s ok if you don’t know the answer right off the bat! It’s always better to say “Let us discuss internally, and we’ll get back to you by tomorrow” in that situation, rather than give an uneducated answer that could backfire.
“I Do Need to Read Things.” – Teresa Giudice (New Jersey)
For those of you that don’t know, Teresa legitimately went to federal prison for signing documents that she didn’t read – and therefore didn’t understand. Personally, I think there are two lessons to learn from this very simple statement.
1) Before submitting anything that has your name tied to it – whether it be a press release, public relations plan, a media pitch or even a client email, review it to make sure there are no errors before sharing with anyone – internally or externally. At the end of the day, it doesn’t matter how great of a press placement you just got — Little mistakes such as a misspelling or incorrect photo can cheapen the great work that you do in the eyes of your client.
2) Any good publicist knows that you need to read the news to find new, timely opportunities for your client! Try to spend an hour or so of your day simply reading. Even if there isn’t that perfect fit for any of your clients on a given day, you’re able to learn more about what different writers are covering. While you’re at it – reach out simply to let them know that you’re loving their work. This goes farther than one may think in the long-run for relationship building.