News & Insights

Tips, insights, industry news and happenings from the Konnect krew.

Public Relations

Mastering the Chaos: Effective Brand Navigation During Election Seasons

August 27, 2024

Election years can create a storm of media focus and shifting consumer sentiments. For brands, the challenge is to stay resilient...

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Influencer Marketing

Winning the Campus Crowd: Our Tips For Partnering with NIL Influencers

August 27, 2024

Since 2021, the NCAA's Name, Image, and Likeness (NIL) policy has opened up new opportunities for college athletes to profit from...

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Marketing

Going For The Gold: Olympic Ads That Captured Our Hearts

July 25, 2024

The Olympics are more than just sports; they’re a global celebration of the human spirit. Having firsthand experience in...

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REWIND Case Studies

REWIND: Case Study Sky Zone

June 20, 2024

THE CLIENT: SKY ZONE (2017) THE PROJECT: In 2017 to support Sky Zone's focus on birthday parties, Konnect engaged a...

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Marketing

How Affiliate Marketing Fits In The Marketing Machine

June 20, 2024

Businesses are constantly searching for effective ways to reach their target audience, drive sales, and build brand loyalty. One...

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Event Management

Lessons Learned From Planning These Buzz-Worthy Events

April 24, 2024

Planning a successful event requires careful consideration and strategic execution. Whether you're organizing a product launch,...

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Industry Insights

Top Trends From Expo West 2024

March 20, 2024

And just like that - Expo West 2024 has come and gone - leaving our team buzzing with excitement over the incredible innovations...

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Industry Insights

Steal the Spotlight: Tips For Making a Memorable Impression at Trade Shows

March 20, 2024

Trade shows offer an invaluable opportunity for businesses to increase visibility and connect with potential clients. However,...

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