News & Insights
Tips, insights, industry news and happenings from the Konnect krew.
What Defines a Tier 1 Media Hit
February 18, 2026
How Tier 1 Coverage Has Traditionally Been Defined Tier 1 coverage has long been defined as media that shapes public...
Read MoreWinning the Moment: How to Activate Around Major Global Events
February 18, 2026
How Brands Can Win Big During Global Events...Without Being Official Sponsors When the world tunes in to a global, tentpole...
Read MoreBacked By Stats: How Research Helps Build Credibility & Stories
November 20, 2025
Don’t just use data as a detail, use it as a headline! Research-driven marketing elevates brands beyond opinion-based...
Read MoreMarketing Trends for 2026
November 14, 2025
As we look to 2026, several forces are reshaping the marketing landscape, from the continued rise of AI as a discovery engine to a...
Read MoreHow To Be On Time: Benefits of Hopping on Trends
October 28, 2025
Social media moves fast...really fast. The algorithm is constantly feeding users new content, and if you can hop on the wave of...
Read MoreInfluencer For The Holidays
October 28, 2025
It’s the most wonderful time of the year! And, for marketing, it’s also the busiest. During the holidays, brands vie for...
Read MoreMarketing in the Shadows: Making Sense of No‑Click Attributions
September 24, 2025
Since the incorporation of AI into Google, how many times have you researched something to immediately find your answer within the...
Read MoreThe Future of Search Is Here: Are You Ready for AI-Driven Discovery?
September 17, 2025
AI is not replacing traditional search, but the rate at which people are using it is growing rapidly. According to a recent poll...
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