One Bar

ONE Bar offers decadent, dessert flavored inspired bars that are packed with 20 grams of protein and only one gram of sugar per serving. The brand aims to prove that guilt-free indulgence is possible and offers consumers a better-for-you snack for breakfast, lunch, post-workout recovery or anytime of the day treat.

Our Assignment

ONE Bar underwent a rebranding in 2017 that encompassed new packaging, new flavors, new messaging, new website, and new customer targets. Konnect was challenged with relaunching the brand across national, regional, trade and digital verticals while highlighting and leveraging its many new assets to drive brand awareness.  We achieved this goal by sending out press mailers, paid TV opps, influencer partnerships and event product seeding.

2017 Results
68+ million
media impressions in six months across national and/or regional broadcast, print and online channels
3+ million
impressions from influencer partnerships targeting macro and micro-tastemakers that embody ONE Bar’s core consumer profiles

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