Public Relations

How Working with a PR Agency Can Help Grow Franchise Leads

January 7, 2022

With 2022 trending to be a year for franchise development and sales growth, a critical role in the growth will be developing franchise lead generation which is important and can be challenging. The key is to attract qualified business-minded prospects who are aligned with your company values and can help your brand successfully grow.

By working with a PR agency experienced in B2B marketing and the franchise industry, their team of experts can help create a fully integrated multichannel program for your franchise development needs. From creating national brand awareness to supporting local store developments, a tailored funnel strategy incorporating digital marketing and social media promotion will help maximize your exposure to your target market. Additionally, a PR agency can help monitor the newsroom, recommend new approaches, finesse strategy tactics and secure the results needed to help your business flourish.

How A PR Agency Fine-Tunes Your Strategy Plan

Whether you’re a franchisor looking to generate more franchise sales leads, or a franchisee wanting to promote your business to the local community, a strong public relations strategy can help you achieve your marketing goals.

How A PR Agency Targets Your Audience

The first step is to determine where your audience is spending most of their time and how we can reach them. By understanding how our audience is looking for franchise concepts to consider during their research phase, a PR agency can tailor a strategic digital marketing program with a holistic approach that identifies the best platforms to target prospective franchisees. In addition, franchise PR experts can help develop content to attract leads through creative press releases and secure press placements in notable outlets, blogs, podcasts, landing pages, and more. The content can then be repurposed and shared on various social media channels to maximize its impact.

Raising Brand Awareness On a National Level

Franchise public relations can help bring national awareness to your brand by securing media coverage in key national, trade, and business outlets. In addition to promoting the company’s story, news, and announcement, a team of industry experts is available to leverage your executive and leadership team for business and entrepreneurship media opportunities. Through targeted media outreach, publicists can position these experts to media covering industry trends, insight stories, and timely news topics. Media outreach has also expanded to connecting with your audience on a niche level through dedicated industry podcasts.

Supporting Local Market Development

Public relations can also build brand recognition in key markets to sell franchises. By establishing the brand’s reputation, publicists keep your brand on top of mind through earned media coverage in local newspapers, business magazines, and interviews on local TV news programs. Franchise PR specialists can also organize events to invite local entrepreneurs who are interested in learning more about franchise business opportunities. A local public relations strategy should include an official company announcement, local and national franchise media outreach, social media advertising, and direct marketing tactics to have the greatest opportunity for success. To learn more about local store marketing, find out how geotargeting can help franchise businesses.

And once a franchise agreement has been signed, there’s another spokesperson to help you share news of why your franchise business is the one to invest in! Help your new franchise partners raise awareness in their local and regional markets by creating anticipation of the new opening throughout the local community. A PR agency can work with the franchisee and its local team to coordinate interviews with local media on their story and insights as to why your brand was ultimately their franchise choice.

So how do you generate valuable leads and drive measurable results?

All you need is a comprehensive public relations strategy to execute. With so many moving parts, a strong PR plan executed by the right PR agency can help boost your bottom line and bring your franchise brand impressive potential leads. At Konnect PR, we have experience working with established and startup franchise businesses in various sectors including restaurants, entertainment, health and wellness, fitness, early childhood education, pets, and more.

Konnect with us to learn more about how we can support your franchise development needs and acquire prospective leads that align with your specific standards.

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