Konnect Daily

4 PR Resolutions to Make Now With 6 Weeks Left in the Year

4 PR Resolutions to Make Now With 6 Weeks Left in the Year

2020 is on the horizon, and you’re probably thinking of what New Year’s resolutions you can make (and break…yikes!). Luckily for you, there are a few weeks left in 2019, giving you time to make an impact with your brand, campaign or PR strategy. On that note, here are four PR-specific resolutions that brands should […]

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Konnect-o-ween!

Konnect-o-ween!

The holidays are fast approaching, and I don’t know about you but they’re my absolute favorite time of the year. Here at Konnect we take the holidays extremely seriously – kicking it off with Halloween! Each year on Halloween our Los Angeles headquarters splits into small teams, and our remote offices work together to put […]

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Marketing Mix: The Secret Sauce

Marketing Mix: The Secret Sauce

Securing your place in the spotlight in a world with an 8-second attention span is not for the faint of heart. An abundance of research suggests that as the wealth of information available to consumers increases, our communal attention spans will continue to decrease. And, in our always-on, always-connected world of smartphones and social media, […]

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Growing from “Ghosting”: 3 Best Practices for Dealing with Media Silence

Growing from “Ghosting”: 3 Best Practices for Dealing with Media Silence

It’s October, and in the spirit of Halloween, being “ghosted” as a PR professional is not uncommon but can follow with feelings of confusion or self-blame. We have all been there. Imagine, you spend time developing friendly and professional relationships with journalists, craft a strong pitch surrounding your client’s innovative products, have sent samples and […]

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How Hiking Prepared Me for My Career

Growing up, I was never a very active kid. The most I moved my body was during dance, but I never got into traditionally athletic sports. I was the kid who complained the whole mile in gym class. But the one activity I have loved my whole life is hiking. There’s something so peaceful about […]

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