2020 is on the horizon, and you’re probably thinking of what New Year’s resolutions you can make (and break…yikes!). Luckily for you, there are a few weeks left in 2019, giving you time to make an impact with your brand, campaign or PR strategy. On that note, here are four PR-specific resolutions that brands should […]
Read More >
The holidays are fast approaching, and I don’t know about you but they’re my absolute favorite time of the year. Here at Konnect we take the holidays extremely seriously – kicking it off with Halloween! Each year on Halloween our Los Angeles headquarters splits into small teams, and our remote offices work together to put […]
Read More >
Securing your place in the spotlight in a world with an 8-second attention span is not for the faint of heart. An abundance of research suggests that as the wealth of information available to consumers increases, our communal attention spans will continue to decrease. And, in our always-on, always-connected world of smartphones and social media, […]
Read More >
It’s October, and in the spirit of Halloween, being “ghosted” as a PR professional is not uncommon but can follow with feelings of confusion or self-blame. We have all been there. Imagine, you spend time developing friendly and professional relationships with journalists, craft a strong pitch surrounding your client’s innovative products, have sent samples and […]
Read More >Growing up, I was never a very active kid. The most I moved my body was during dance, but I never got into traditionally athletic sports. I was the kid who complained the whole mile in gym class. But the one activity I have loved my whole life is hiking. There’s something so peaceful about […]
Read More >