Vital Essentials Global Pet Expo
2025
Vital Essentials
Our Work
PR, Influencer, Social Media
The Project
Overview
2025 is poised to be a monumental year for pet food brand, Vital Essentials. As such, Vital Essentials wanted to make a splash at Global Pet Expo in March, one of the largest pet trade shows in the world. The brand was excited to debut a new interactive booth design and activities along with its Soft Nibs product innovation and new messaging to pet trade publications and influencers attending. Prior to the trade show, Konnect secured a high number of influencer and media booth visits, creating buzz at the show and garnering excitement for a broader consumer launch in May. We also coordinated a pre-, on-site and post-event strategy including a press release, mailers and working with the show for maximum reach.
Conclusions
Final Reflections
Through strategic media relations, influencer relationship building, and an experiential booth activation, Konnect helped raise Vital Essentials’ visibility, engagement and impact at Global Pet Expo. The trade show opened doors to the larger consumer launch for Soft Nibs, which hit shelves in May.
Vital Essentials Global Pet Expo